the lean startup - Eric Ries

The Lean Startup – Eric Ries (Business & Entrepreneurship)

Build a business the smart way—faster, smarter, and with less risk.

In The Lean Startup, entrepreneur Eric Ries introduces a revolutionary approach to creating and managing successful startups in an age of rapid innovation. Instead of relying on guesswork or rigid business plans, Ries shows how to use continuous innovation, customer feedback, and rapid experimentation to build products and companies that truly thrive.

This book teaches you how to:

• Test your vision continuously and adapt quickly

• Turn ideas into viable products faster

• Measure progress with actionable data, not vanity metrics

• Pivot (or persevere) with confidence based on real-world insights

Whether you’re launching a brand-new business, developing a new product inside an established company, or simply curious about innovation, The Lean Startup provides a scientific, systematic method for achieving sustainable growth.

Praised worldwide as a must-read for entrepreneurs, leaders, and innovators, this book will change the way you think about building a business in the modern world.